SSL certificate will not affect web traffic. If Google Chrome does not load a webpage completely, the statistics of this site will be affected. Imagine how many people come to your site and see that the site connection is not secure, the first thing they do is close the site immediately. Users are still afraid to see security warnings because they are afraid of falling victim to hackers. Most users prefer their security to anything. So if your site is not read and closes immediately, it will definitely affect your site traffic. In addition, an SSL certificate is required for SEO. Not only will keywords increase your Google ranking, but the right security measures can also affect your ranking and display your website on the first page of Google, resulting in more people finding your site and coming to your site.