Having a good domain strategy helps you register the best domain name possible, Here’s a few core things to consider when choosing your new domain name.

Here are some hints:

  • Make it easy to remember, The sweet spot is ideally one or two words that capture the essence of your website. This is why many businesses get domains with their business names in them. Some people even choose their business name only after they have a domain they like.
  • Choose a name that’s creative and unique. This may be the differentiation needed to stand out amongst competitors.
  • Don’t register one that’s trademarked, copyrighted, or being used by another company. This can lead to losing the domain and legal problems.
  • Shorter is usually better because they’re easier for customers to remember. It’s also easier to get matching usernames for Facebook, Twitter and any other social media accounts you have.
  • If you’re a local business, Include your neighborhood, city or country in your domain so local customers can quickly see where you are. Consider adding your region to your domain name, such as .nyc or .asia, to help your site’s visibility. Check the list of geographic domain extensions, .berlin .nyc to see if there’s one for your area.
  • Avoid numbers or hyphens. Anyone who hears your web address won’t know if you’re using a numeral 5 or “five”. If your business name has a number in it, register both versions — with the number and with the number spelled out (Dashes are just asking for trouble and generally look unprofessional).
  • Consider buying more than one domain. As traffic to your website increases, you may attract then attention of copycats who’ll snatch up similar domain names in hopes of drawing traffic away from you. Register similar or misspelled domains early so this won’t be an issue later. As your site’s popularity increases, you don’t want copycats to purchase similar domains before you do.
  • You can also learn how to protect your domain name.